DiscoverLady Business Radio with Jessica KupfermanMichele PW – Good Copy, Bad Copy
Michele PW – Good Copy, Bad Copy

Michele PW – Good Copy, Bad Copy

Update: 2014-12-10
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This episode was ridiculously fun for me to prepare for. Michele had agreed to allow me to find examples of bad copy and read them out loud, and then analyze whether or not they could be saved. Of course, I had a field day. Hear MANY examples of what not to do, as well as the difference between fear and pain-based marketing, time management tips, and the best writing advice you’ll hear.

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Michele PW – Good Copy, Bad Copy

Michele PW – Good Copy, Bad Copy