Microcast: Respect Your Content Creation
In today's microcast, I want to talk about protecting your content. One of my clients recently asked me an awesome question that I feel many solopreneurs bump up against. So I thought I’d share the answer with you too!
A respectable organization wants to use all or part of my course in their program. What should I do?
At first, you may feel this is an amazing opportunity. It feels good that a solid and reputable establishment values your work. And it IS a testament to your professionalism and great content. So, yay you! :-)
Please, don’t stop there.
It’s easy to get tempted to jump at a “Yes” because you're honored to be recognized and included. However, I want you to take a few moments to ask yourself a couple of questions:
- What is the compensation for your content?
- Will it be branded under your label?
- Who will own the rights to the content?
- Do you serve the same target audience?
- What benefit is it to you and your company if you say yes?
- Does saying yes fit into your overall business and brand strategy?
These are important questions to ask yourself because any collaboration has to be a win-win. And moreover, your “Yes’s” must be in alignment with your overall company strategy.
Want to know more? Listen to this episode for more details and answers to these important questions.
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