Mike Riemer aka Kid, aka Miker, is known in the bike industry as the marketing mojo behind Salsa Cycles and their adventure by bike movement.

Mike was born and raised in Seoul, South Korea where his parents served as Lutheran missionaries for 43 years. He’s been “in” the bike industry in some form or fashion since the early 90’s or what he likes to call “the golden days of mountain biking”.

Along the way, he’s been a race series promoter, zine publisher, and freelance photographer and writer.

For the last 24 years he’s worked for bike parts distributor Quality Bicycle Products, entering the building as a warehouse worker, but having spent the last 14 years as the Marketing Manager for Salsa Cycles.

He has a 21-year-old son, Jordan, and lives in Richfield, Minnesota. With his combination of genuine passion for cycling and organic storytelling, Mike has been helping us all connect with the purest aspects of bicycle travel through his inspiring tales of adventure by bike.

Salsa launched the Timberjack 20 and 24 models, what they refer to as Timberjack Kids, this past December. Salsa’s first foray into the Kid’s bike world.

This interview was recorded Live from the Buddy Pegs Media booth at the 2018 Sea Otter Classic in Monterey CA.

We built this interview series from the title of our newest children’s picture book Taking The Lead that follows our animal characters along a journey to open a local bike shop and inspire their town to ride. We hope you enjoy these personal stories from bike industry executives, non-profit leaders, pro athletes, and families just like yours who are celebrating kids on bikes and inspiring families to get off the couch... and out for a ride.

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Purchase our books, and download the World of Buddy Pegs podcast so you can share the love of bicycling with the kids in your life. Visit your local bike shop, or visit us at BuddyPegs.com. Remember it’s the little moments that create big memories.