Mike Raffensperger, CMO at FanDuel: "A career and a life aren't a straight line. It's those bumps in the roads and those setbacks that make you who you are."
Description
It's the first time I've ever spoken to someone I'm actually employed by on the podcast so clearly the pressure is on for this episode. No, but really... I see our Chief Marketing Officer Mike Raffensperger walk around the FanDuel office everyday but to get this up close and personal with him, to hear his life story and the way he built his career at some of the biggest companies in the US to land at our Park Avenue South office was definitely something special.
Marketing has become one of the key components of the business matrix. It's not an afterthought or a matter of slapping a picture on a billboard – it's something more that ties in with crafting the holistic brand image and voice. And Mike speaks to that deeper understanding of the purpose of marketing in such a resonant way. From DirecTV to Amazon to FanDuel, he's flexed different marketing muscles to now be at the helm of a rapidly growing company in the booming sports betting and fantasy sports industry. I'm so excited for you to hear this incredible episode with too many quotable moments to count!
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