Mile Marker 10 – Designing Trucks with Pixels and Purpose: A Conversation with Bes Bujupi
Description
In this episode of Beyond the Bulldog, we sit down with Bes Bujupi, Executive Creative Director at Rapid Images — the creative partner behind Mack Trucks’ digital configurator, CGI visuals, and immersive storytelling.
Bes shares his journey from designing digital experiences for brands like Lexus, Polestar, and Formula 1, to bringing that same creative clarity to heavy-duty trucking. We explore the art and science behind digital product experience — and how images, animation, and smart design can inspire drivers, simplify specs, and elevate the Mack brand.
We discuss:
-How CGI and visual storytelling shape the customer experience before they ever set foot in a truck
-Why authenticity and clarity are essential for strong design
-How Mack's truck builder empowers buyers to make informed, personalized decisions
-Tips for small fleets and owner-operators on telling their story through modern media
Whether you’re behind the wheel or behind a screen, this episode offers a fresh look at trucking through the lens of cutting-edge design and visual communication.
What's Next?
Learn more at rapidimages.com and follow them on Instagram @rapidimages
Visit the Mack Shop to use your discount code: https://mackshop.com/
Book a virtual truck tour! https://www.macktrucks.com/live-tour/
United States
