Missouri's Sports Betting Market Officially Launches

The sports betting industry witnessed a significant milestone on December 1, 2025, as Missouri officially launched its legal online sportsbooks after years of regulatory preparation. This marks a major expansion of the regulated U.S. betting market and represents substantial revenue potential for operators and the state.

The Missouri launch brought multiple heavyweight sportsbooks simultaneously live for the first time. Bet365, DraftKings, BetMGM, Caesars Sportsbook, Fanatics Sportsbook, and Circa all received temporary online sports betting licenses from the Missouri Gaming Commission in October 2025. Bet365 notably announced a multi-year marketing partnership with the St. Louis Cardinals, establishing itself as the first official mobile sports betting partner of the franchise. The operator went live on December 1 with its full online sportsbook and welcome offer, including a bet 5 get 150 in bonus bets promotion.

The competitive welcome offers reflect intense operator positioning. DraftKings launched with a 300 dollar welcome bonus, while BetMGM offered up to 1,500 in bonus bets. Caesars Sportsbook introduced its distinctive 2x profit boost tokens with a bet 1 dollar requirement, providing immediate value to new users. These aggressive promotional strategies indicate operators recognize Missouri's significant consumer base and revenue opportunity.

TheScore Bet marked its return to the U.S. market through this Missouri launch after exiting in 2022. Penn Entertainment's rebrand from ESPN BET signals confidence in the regulated market's trajectory despite previous setbacks.

The Missouri launch follows broader industry momentum. Earlier in November 2025, Kalshi announced a multi-year partnership with PrizePicks to allow customers to trade event contracts in sports and entertainment. Google's partnership with Kalshi and Polymarket also pushed prediction platforms toward mainstream adoption.

In Europe, regulatory activity accelerated as PMU and Kambi received approval for the French sportsbook market on December 2, 2025. Meanwhile, Raketech reported Q2 2025 revenues of 7.8 million euros, reflecting strategic restructuring amid market consolidation.

The Missouri launch represents the industry's confidence in regulated expansion despite macroeconomic headwinds. Operators are competing aggressively on welcome bonuses and partnerships while exploring adjacent markets like prediction trading and international expansion.

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This content was created in partnership and with the help of Artificial Intelligence AI