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In this special episode of This is the way Podcast, we welcome Andrew Murdoch — a visionary YouTube Business Strategist and the driving force behind helping brands scale their impact through powerful video content. As the founder of a leading YouTube marketing agency, Andrew and his team specialize in crafting compelling educational content and data-driven strategies that elevate businesses in the health, wealth, and lifestyle industries. With a focus on value-driven storytelling and platform optimization, Andrew empowers brands to connect with their audience and grow their presence authentically.

From video strategy to production and channel management, Andrew’s holistic approach helps businesses transform their YouTube channels into high-impact marketing assets—while freeing up their time to focus on what they do best.

📌 What You’ll Learn: YouTube Content Strategy That Works How to Pick the Right Niche Secrets to Structuring High-Impact Videos Long-form vs Short-form: What’s Better? How ChatGPT is Changing Content Creation Podcasting + YouTube = Growth Opportunity Avoiding Common Mistakes on YouTube

#YouTubegrowth #contentstrategy #YouTubemarketing #andrewmurdoch #priyankashindepodcast #longformcontent #shortformvideos #ChatGPTForYouTube #podcastmarketing #videocontenttips #contentcreationstrategy #YouTubeTips2025 #HowToGrowOnYouTube #nicheselection #videomarketing