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Monetize Your Marks: The Sport-Specific Logo Strategy

Monetize Your Marks: The Sport-Specific Logo Strategy

Update: 2025-11-10
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We’re taking you behind the scenes to show you how new sport-specific logos come to life to elevate the brand and generate incremental revenue. Hear from Lori Burens from the University of Pittsburgh, Suzette McQueen from Kent State University, and Scott Howell from CLC as they break down the creative process, marketing & brand strategy, and execution of new sport-specific logo launches.

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Monetize Your Marks: The Sport-Specific Logo Strategy

Monetize Your Marks: The Sport-Specific Logo Strategy

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