Morrisons Debuts Digital Screens, Shelf Labels
Update: 2025-11-29
Description
Morrisons Supermarkets to Debut Digital Advertising Screens, Digital Shelf-Edge Labels: A New Era of Retail MediaMorrisons, a UK-based supermarket chain, is set to launch digital advertising screens outside three hundred of its stores, in partnership with Bauer Media Outdoor. These screens will display rotating ads, targeting customers at the crucial moment of purchasing decisions. Additionally, Morrisons plans to introduce digital shelf-edge labels, replacing traditional paper labels with smart electronic ones, enhancing product information and staff efficiency. These technological advancements are part of Morrisons broader strategy to boost commercial revenue and adapt its business model.
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