Find out how program owners and end-users learn about and engage with our industry. During our next webinar, IRF President Melissa Van Dyke and IRF Chief Research Advisor Megg Withinton will discuss the IRF’s latest release Voice of the Market, Part 2: Engaging Program Owners in the Incentives Marketplace, a qualitative study of how incentive program managers, program owners and end-users seek out information, resources, and contacts in the incentive, reward and recognition industry.

Mel and Megg will discuss the study’s findings including why owners and managers of non-cash reward and recognition programs reported that a lack of awareness of industry resources is the primary barrier to accessing valuable information and expertise. Program owners and managers will learn impactful ways to engage with the industry. Suppliers and providers will learn strategies to reach program managers earlier in their careers in order to engage with them and form more significant partnerships.