DiscoverGrowth Marketing TodayMotivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)
Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)

Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)

Update: 2020-02-18
Share

Description

In December 2019, Motivo, the first platform for therapist tele-supervision, raised $2.2 million of seed financing. As the Head of Marketing of Motivo, Lauren Patrick knows first hand what it takes to grow a startup. In this episode, Lauren shares the scrappy, but effective ways she helped grow Motivo's revenue by 200% in five months

In episode 82, you'll learn:

  1. The importance of direct and personal communication with customers

  2. How to identify the clog in your sales funnel

  3. Why in-person connections and conferences are important for partnerships

This episode is brought to you by Referral Rock, a SaaS that helps businesses like yours unlock ALL the referrals you are missing out on. Stop waiting for word of mouth to just happen while letting those precious referral opportunities go to waste. Find out more at referralrock.com/growthtoday to start a free trial or get a consultative demo.  
Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, monthly group video AMAs with me and more at https://patreon.com/growthtoday

Key Discussion Points

  • 9:31 – Lauren's journey to becoming Head of Marketing at Motivo

  • 12:06 – What is Motivo?

  • 15:06 – How Lauren identified the clog in Motivo's sales funnel

  • 22:08 – Lauren's gameplan for conferences and partnerships with associations

  • 29:01 – Lauren's one piece of advice to marketers

★ Support this podcast on Patreon ★

Comments 
In Channel
loading
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)

Motivo's Journey To Raising $2.2 Million Seed Funding with Lauren Patrick, Head of Marketing at Motivo (GMT082)

Ramli John