Moving purpose beyond a branding exercise — Tom Fels (Animarem | CEO)
Moving purpose beyond a branding exercise — Can you shift business leaders to more conscious behaviours?
Tom Fels (Animarem | CEO)
I talk to Tom Fels, branding expert and conscious capitalism advocate about his mission to create a new movement of business leadership in South Africa and beyond.
Tom is the founder and CEO of Animarem, a boutique impact advisory that powers visionary, purpose-driven growth for their corporate clients. Tom is an old colleague from the advertising industry, has worked in conservation, and now leads the charge on helping leaders redefine their approach to value creation. We also touch on the B Corp movement and its progress on the African continent.
Animarem's website https://www.animarem.com/
More information on B-Corporations https://bcorporation.net/
Tom Fels' LinkedIn profile https://www.linkedin.com/in/tom-fels-a3201252/
Music : Mike Morse | Perfect Teamwork
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