Mr. Beast Biography Flash a weekly Biography.

You will not believe the stretch of days Mr. Beast just had. On September 7th at the MTV Video Music Awards, Jimmy Donaldson—aka Mr. Beast—made waves with a rare red carpet appearance alongside his fiancée, Thea Booysen. According to Parade, the couple stole the spotlight at UBS Arena in New York, where Jimmy presented the first award of the night. Booysen, a neuropsychologist and esports caster, dazzled in a rhinestone and pearl-studded mini dress and showed off her engagement ring for the paparazzi. The two have kept their relationship mostly private, but moments like this—coming off the Los Angeles premiere of Mr. Beast’s Beast Games series—are guaranteed to keep their fans buzzing until the next reveal.

On the business front, seismic news just dropped about Mr. Beast aiming at the phone industry. Business Insider and Fortune both confirm he’s planning a 2026 launch for his own Mr. Beast-branded mobile service, modeled after the MVNO (mobile virtual network operator) playbook. The investor leak says Beast Industries is pushing hard for diversification; they’re already running Feastables chocolate bars, the Lunchly meal kit collab with Logan Paul and KSI, Mr. Beast Burger ghost kitchens, and even considering moves into fintech and mobile gaming. If Jimmy’s fan base converts—just a fraction of those 431 million YouTube subscribers—he could end up with a phone empire rivaling Ryan Reynolds’ Mint Mobile success. The “Beast phone” isn’t set in stone yet, and there’s speculation about which carrier will become his partner, but there’s no question this is a strategic leap destined for biographical significance.

Meanwhile, social media went wild over the September 5 announcement that Mr. Beast had “bought” the NFL—or so the new viral video and campaign would have you believe. YouTube, Mr. Beast, and the NFL launched the “What if MrBeast Bought the NFL?” campaign to hype the exclusive first-ever live NFL game streamed on YouTube. For the spectacle, Mr. Beast packed NFL teams with YouTubers like Dude Perfect, Valkyrae, IShowSpeed, and others, whose combined 695 million subscribers made the cross-content blitz impossible to ignore. YouTube’s official channels, as well as outlets like Quasa.io, highlighted how this collaboration represents a shift in sports media by infusing mainstream sports with meme and creator culture. The actual broadcast, which streamed the Chargers vs. Chiefs game from São Paulo for free, featured creator-led “Watch With” parties, putting influencers at the heart of a global sporting event.

On socials, Mr. Beast’s personal accounts and those of the NFL, YouTube, and participating creators have been pushing behind-the-scenes moments, inflating the crossover campaign’s reach into the stratosphere. As of today, there’s no confirmed talk regarding wedding dates, but rumor—sparked by red carpet whispers and fan speculation—has it that a mega-event could be in the works, so keep your eyes glued for any update.

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