Mr. Beast BioSnap a weekly updated Biography.

MrBeast—real name Jimmy Donaldson—has dominated headlines over the past week thanks to the spectacular launch of Beast Land, a temporary theme park in Riyadh, Saudi Arabia. This immersive attraction, unveiled on November 13th as part of the national Riyadh Season festival, brings MrBeast’s signature high-stakes challenges and stunt-laden competitions to real life, echoing the viral antics seen on his record-shattering YouTube channel. According to the Associated Press and The Ringer, tens of thousands of fans converged for the opening, with Donaldson himself on hand, personally welcoming visitors and speaking about his ambition to create a real-world environment where his fans could literally step inside his videos. Beast Land features custom games pulled directly from his latest uploads, including Battle Bridge and Maze Run, and offers daily cash prizes with over half a million dollars to be awarded by the parks closure on December 27th.

CNN, Newsweek, and Business Insider all note that the choice of Saudi Arabia has sparked debate, with some Western observers pointing to the country’s efforts to revamp its global image through splashy entertainment projects, while MrBeast explained his reasoning as “the middle of the world—because a majority of my audience is outside America and we have a big Middle Eastern fan base.” The park is part of a trend that sees major media figures, including Netflix, expanding their brands into live, interactive experiences amid a push for new revenue streams and deeper fan engagement. On X and Instagram, both #BeastLand and #MrBeast trended globally, with thousands posting videos of their attempts at the real-life stunt games and sharing selfies with the YouTuber at the venue.

Meanwhile, anticipation is mounting for the January 7th, 2026 premiere of Beast Games Season 2 on Prime Video. According to Variety, The Direct, and About Amazon, this season ups the ante with a $10 million total prize and a new “Smart vs. Strong” format, pitting 100 of the world’s strongest and 100 of its smartest contestants against each other. MrBeast revealed they constructed a massive custom “Beast City” set in Las Vegas specifically for this production—a move that has already secured Guinness World Records for scale before the series has even aired. Advance teasers online have clocked millions of likes and shares, further cementing Donaldson’s immense sway on social media where he now commands over 451 million YouTube subscribers, the highest in the platform’s history.

In other recent business developments, MrBeast’s Feastables snack line and Lunchly brand continue to expand, though the bulk of headlines remain centered on Beast Land and his television ventures. There are persistent rumors of a potential IPO as reported by Business Insider, but no official public offering announcements have been made, and speculation about new licensing agreements or further interactive IRL projects remains unconfirmed. All told, the past few days have reinforced MrBeast’s status not just as an internet sensation but as a relentless force reshaping entertainment, where every appearance and business bet seems to rewrite the rules of the game.

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This content was created in partnership and with the help of Artificial Intelligence AI