Mulberry's Turnaround Plan Boosts Shares
Update: 2025-11-19
Description
Mulberrys shares surged by four percent after CEO Andrea Baldo reported positive results from the companys turnaround plan, focusing on the UK market. Sales increased by ten percent in Q2, offsetting a fifteen percent drop in Q1, leading to narrowed losses. However, overall sales fell by four percent, with a seventeen percent drop in the Asia Pacific region due to store closures. Mulberrys new advertising campaign featuring Cynthia Erivo and price adjustments have attracted both long-time customers and a younger demographic. Despite a fourteen percent share drop since Baldos appointment, the company remains optimistic about untapped UK demand and new product success.
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