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This is a very special episode for me, one I’ve been looking forward to publishing for months.

COYOTE is a fast, casual card game I created with the amazing Elan Lee and Exploding Kittens team. It has been my obsession for two years.

Here is a demo:

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I worked really hard on every aspect of this one (concept, mechanics, art, you name it)!

You can finally buy it everywhere, including Amazon, Target, Walmart, and 8,000+ retail locations worldwide. It’s been a hit with 100+ test families, my friends, and at conferences around the world. It now produces guaranteed laughs with kids, adults, tipsy people, serious people… who all enjoy unleashing their inner trickster.

If you’ve benefited from my podcast, newsletter, books, or anything at all, please grab a copy or two! It only costs $10-12 and can provide hours upon hours of fun. It takes minutes to learn and 10 minutes to play. Under the hood, it’s also designed to be a good workout for your brain.

I hope you enjoy this conversation with Elan Lee, the co-creator and chief executive officer of Exploding Kittens.

We discuss the behind-the-scenes story of making COYOTE, including early misses, finding the right idea, developing it, navigating mass retail, and much, much more.

If you’ve ever wanted to learn how to get a product on the shelves of something like Walmart and Target, or simply create a game, this podcast covers it all.

P.S. One last thing: stick around to the end for a very fun surprise that involves a mystery Hollywood party.

Listen to the episode on Apple Podcasts, Spotify, Overcast, Podcast Addict, Pocket Casts, Castbox, YouTube Music, Amazon Music, Audible, or on your favorite podcast platform. The transcript of this episode can be found here. Transcripts of all episodes can be found here.

This episode is brought to you by:

• Gamma AI design partner for effortless presentations, websites, social media posts, and more
  





• Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business
  





• Wealthfront high-yield cash account

Want to hear the last time Elan Lee was on this show? Listen to our conversation here, in which we discussed the secrets behind Exploding Kittens’ record-breaking Kickstarter success, core gameplay loops, the power of positive constraints, craftsmanship in game design, building superfan communities, and much more.

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This episode is brought to you by Gamma! With Gamma, you can create incredible, professional slide decks better, cheaper, and faster than you ever thought possible. With more than 50 million users, it’s already the most popular AI presentation platform in the world. Explore Gamma today at gamma.app. Listeners get 30% off any plan by using promo code TIM at checkout.

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This episode is brought to you by Wealthfront! Wealthfront is a financial services platform that offers services to help you save and invest your money. Right now, you can earn 3.75% APY—that’s the Annual Percentage Yield—with the Wealthfront Brokerage Cash Account from its network of program  banks. That’s nearly ten times more interest than a savings account at a bank, according to FDIC.gov as of 09/15/2025 (Wealthfront’s 3.75% APY vs. 0.40% average savings rate). It takes just a few minutes to sign up, and then you’ll immediately start earning 3.75% APY interest on your short term cash until you’re ready to invest. And when new clients open an account today, they can get an extra $50 bonus with a deposit of $500 or more. Terms & Conditions apply. Visit Wealthfront.com/Tim to get started. 

APY as of 09/26/25 and is subject to change. Tim Ferriss receives cash compensation from Wealthfront Brokerage LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here. 

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This episode is brought to you by Shopify! Shopify is one of my favorite platforms and one of my favorite companies. Shopify is designed for anyone to sell anywhere, givi