Facing headwinds from negative press and industry changes, NC REALTORS® launched a bold campaign to showcase the invaluable expertise of REALTORS® across the state.

In this episode, NC REALTORS® VP of Communications & Marketing, Mckenzie Allen, sits down with 2024 NC REALTORS® President Tony Harrington and campaign mastermind Chris Sinclair to uncover the strategies behind "Our REALTORS® Know."

From research to rollout, we delve into the creation of a campaign that's not just informative, but inspiring.

For more information about the campaign, visit:

https://www.ncrealtors.org/resources/member-benefits/nc-realtors-know-resources/
and
https://ncrealtorsknow.com