In this episode of Bleav in Buckeyes, Bryant Browning and Chimdi Chekwa get real about where college football is headed — and how Ohio State fits into it all. From the impact of NIL deals on player value to behind-the-scenes funding shifts in the athletic department, they break down what’s really going on.

They also tackle the College Football Playoff expansion drama, why recruiting is getting wilder, and how programs like Ohio State can stay dominant. Plus, they show love to a legend as Lee Corso heads into his final GameDay season.

Takeaways

• The Ohio State Athletic Department is committed to retaining all 36 varsity sports.


• NIL deals are changing the financial landscape for college athletes.


• Content creation is essential for promoting lesser-known sports.


• The future of college sports funding is uncertain but crucial for maintaining programs.


• Playoff expansion in college football is likely to happen for financial reasons.


• Player valuation in the NIL era is complex and varies by individual brand.


• The Big Ten and SEC are in a strong position for playoff expansion.


• Engagement with the community is vital for the success of all sports.


• The impact of media contracts on game scheduling is significant.


• Lee Corso's legacy in college football is celebrated as he retires from College Game Day.

00:00 Introduction and Father's Day Reflections

01:40 NCAA Changes and Ohio State's Athletic Future

05:34 The Business of College Sports

09:56 NIL and Player Valuation

18:29 College Football Playoff Expansion

25:12 Recruiting Updates and Lee Corso's Legacy

Keywords

Ohio State, college football, NIL, sports funding, player valuation, playoff expansion, recruiting, Lee Corso, Big Noon Kickoff, Big Ten, SEC, College Football Playoff, College Game Day, Ross Bjork, Chimdi Chekwa, Bryant Browning, Bleav in Buckeyes, women's volleyball, college football, college baskteball, athletic department, business of college sports, brand deals,