NM LIVE: DTC Super Bowl, CFO-CMO Synergy & Scaling Apparel Brands
Update: 2025-02-18
Description
Super Bowl ads are the biggest marketing stage of the year - but are they actually driving new customer acquisition? Drew and Mike break down why most ads focused on brand retention over acquisition and what that means for DTC brands. Plus, they dive into the CFO-CMO dynamic - how alignment between these roles drives real, profitable growth - and why apparel brands like Vuori and Buck Mason are scaling direct mail into a multimillion-dollar acquisition channel.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
