NZ on Air's Where are the Audiences 2024 special: legacy media strikes back

Update: 2024-08-26

Description

The 2024 edition of NZ on Air's Where are the Audiences is a bombshell - largely because so little has changed. The past decade has been characterised by a sharp and consistent rise in UGC, social and SVOD platforms, while local media has slid precipitously. This year that slide has arrested – and in some cases reversed.

Duncan Greive is joined by The Spinoff's Ātea editor Liam Rātana, dissecting the findings as they take turns drafting their five favourite data points from WATA 2024.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

Have advertisers forgotten how to build brands?

2024-09-2550:28

More cuts at TVNZ, more growth at RNZ – is the future a news merger?

2024-09-2336:17

The man in charge of an era-defining rugby rights negotiation

2024-09-1801:07:26

Assessing two tough years in screen production and news, and Australian media follows NZ media into a hole

2024-09-1651:28

Did Spark win its big gaming event? Plus Nielsen drama between Stuff and the NZ Herald

2024-09-0930:58

NZME and TVNZ’s contrasting fortunes and the global challenges of public radio

2024-09-0253:02

Spotify's data alchemist explains the mysteries of music streaming

2024-08-2849:50

NZ on Air's Where are the Audiences 2024 special: legacy media strikes back

2024-08-2636:12

A new documentary on the national rugby team due its own breakout era

2024-08-2138:44

Stuff's CEO is gone, TVNZ eyes a paywall and sports, and the moral complexity of the surging TAB

2024-08-1939:34

Is the Film Commission / NZ on Air merger now inevitable? Plus a meltdown in pay TV – and an intriguing NZME-Sky tie-up

2024-08-1240:03

How NZ film's b-grade outlaw king ended up making one for the whole family

2024-08-0740:46

Netflix is in a category of one, ThreeNews wobbles and the NZ Herald holds the centre

2024-08-0532:20

NEW FORMAT: NZ media news and analysis – with Glen Kyne

2024-07-2941:33

Who starts a print magazine during a pandemic?

2024-07-2139:16

Behind The Story: Reporting on the news within the news

2024-07-0719:27

One final Newshub bulletin for Sam Hayes and Mike McRoberts

2024-07-0454:12

A strange trip through the end of Newshub and the beginning of crypto gaming

2024-06-3051:36

A powerhouse of NZ film and TV on why the hits are drying up

2024-06-2347:02

Toby Manhire on the making of Juggernaut and what we know about Stuff's Three News

2024-06-1640:56

00:00

NZ on Air's Where are the Audiences 2024 special: legacy media strikes back

#box-pro-ellipsis-172729557576683{-webkit-line-clamp:2;}NZ on Air's Where are the Audiences 2024 special: legacy media strikes back

NZ on Air's Where are the Audiences 2024 special: legacy media strikes back

The Spinoff

NZ on Air's Where are the Audiences 2024 special: legacy media strikes back