This week we change up the schedule to have the brilliant Marlita Hill from Creative Hill Strategies on the podcast.    She joins to dive into why selecting a niche is essential, how choosing a niche isn't what you see all over social media, and the race to the bottom that every entrepreneur must avoid.  This episode is full of value for anyone running or thinking about running a business.   

To connect with Marlita or purchase her book go to Http://nailthatniche.com

Other books recommended during the episode:

• 
  Body of Work by Pamela Slim 


• Find your Red Thread by Tamsen Webster