Name That Marketing Catchphrase (plus a new Hippo/Simplisafe Partnership)
Welcome to the happiest podcast on earth? Do you know where we stole that catchphrase from? If you do, you just might be a product of marketing. Companies spend millions of dollars each year trying to get you to remember their brand. Today we'll prove just how much we remember marketing with a game show episode where we slightly change the brand slogans and see if our roundtable participants (OG, Paula and Len) can come up with them. How many can you get right? ...and is that a good thing?
Plus, halfway through the show, insurance company Hippo and home security firm Simplisafe join us to talk about a new study talking about home insecurity. With the pandemic, the average person feels less secure about their home life. As a response, they've also teamed up with a new partnership. We'll share details about the study and the partnership on today's show.