Nature provides countless benefits—from clean air and fresh water to raw materials for homes, medicines, and food. But nature is under threat from pollution, deforestation, poaching, and more. That’s why WWF just launched a new campaign with a powerful message: Nature Needs Us Now.

In this episode of Nature Breaking, host Seth Larson sits down with Sara Thomas, WWF’s Senior Director for Marketing and Outreach, to take you behind the scenes of how the campaign came together. Sara shares the creative thinking behind the campaign’s 90-second ad, “Marble,” and reveals insights from WWF’s 2025 Connected by Nature Report, which explores how Americans view their relationship with nature.

You’ll learn why nature is more than just beautiful landscapes—it’s the foundation of our health, economy, and daily lives. And you’ll hear what each of us can do to protect the natural systems that sustain us.

🎧 Like, subscribe, and drop a comment to share how nature shows up in your life—and what you’re doing to protect it.

Links for More Info:

Nature Needs Us Now homepage

2025 Connected by Nature report

Chapters:

0:00  Wild Guess trivia question – free merch giveaway!

0:23 Intro

1:58 Sara’s background

3:09 How kids inspire Sara’s and Seth’s interest in nature

5:22 Nature Needs Us Now campaign – what is it, and why now?

7:48 “Marble” ad

9:27 Key takeaways from the ad

11:27 Messaging choices & Connected by Nature report

17:00 What actions can people take?

21:30 Outro

Credits for “The Blue Marble”:

Video: © Silverback Films/WWF-UK; © WWF-UK; © Staffan Widstrand/Wild Wonders of China/WWF; © Shutterstock/Nat Sumanatemeya/WWF-UK; © monkeybusinessimages/iStock; © thedronalist/pond5;  © StratfordProductions/pond5; © BananaRepublic/pond5; © sekarb/pond5;  © Erik Tatevosian/iStock; © molchanovdmitry/iStock; © risingforus/pond5; © chuchart/pond5; © Stockmagical; © Localradio/pond5; © Mycreative/pond5; © uralbear/pond5; © RickRay/pond5; © Shutterstock/WF/WWF; © theundertow.ocean & @diversforclimate/pond5; © Shutterstock/Cinematic Storm Footage/WWF; © Fer Ligabue/WWF-Brazil; © mvtstockshot/pond5; © olegbadak/pond5; © FrozenAntFilms/pond5; © Bellavista/pond5; © SteadyRux/pond5;© KsenyD/pond5; © WWF-US/Zac Shamah and Chris O’Leary

Music Composed by Wishlake