Navigating Banking’s Next Chapter: Citizens CEO on Growth and Leading Through Uncertainty
Update: 2025-04-22
Description
Citizens Financial Group CEO Bruce Van Saun joins Leadership Next to discuss the bank’s evolution in an era of digital disruption and economic uncertainty. Van Saun shares insights on Citizens' fintech partnerships, its focus on affluent and rate-sensitive customers, and the expansion into private banking. He reflects on leading through financial crises, including the aftermath of 9/11, and the importance of balancing regulatory oversight with innovation. From AI integration to community investment, Van Saun reveals how Citizens is positioning itself as more than just a bank—but a trusted advisor for customers navigating life’s biggest financial moments.
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