Welcome to another episode of MOJO: The Meaning of Life and Business! In today's conversation, host Jennifer Glass dives into the fast-evolving world of marketing with special guest Jeff Greenfield, an entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership. As the co-founder and CEO of Provalytics, Jeff is at the forefront of AI-driven, cookie-less attribution and measurement solutions. Together, Jennifer and Jeff unpack the challenges marketers and small business owners face as privacy changes, like Apple's iOS updates, disrupt traditional tracking and analytics.

Tune in to learn why it's so difficult to know which half of your marketing budget is truly working, how the fundamentals of measuring marketing success haven't changed as much as you think, and what practical steps you can take—no matter your business size—to make smarter decisions about where to invest your marketing dollars. Whether you're just starting out or looking to get more from your existing campaigns, this episode is packed with real-world advice on tracking impressions, understanding the pitfalls of relying solely on clicks, and building marketing strategies that stand the test of time. Get ready to take notes and gain fresh insights into the ever-changing world of business marketing!

About my guest: Jeff Greenfield is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

Connect with Jeff on Facebook, LinkedIn, and on the web at https://provalytics.com

Keywords: marketing attribution, cookie-less measurement, third-party cookies, data privacy, Google Analytics, marketing fundamentals, digital advertising, media impressions, ad tracking, conversion tracking, marketing data analysis, marketing ROI, upper funnel channels, CTV advertising, small business marketing, AI-driven attribution, offline marketing, marketing budget, marketing metrics, cost per click, cost per lead, cost per sale, Facebook advertising, Instagram advertising, Meta ads, Google ads, impression tracking, customer journey, marketing measurement tools, advertising effectiveness, marketing strategy