Navigating the Business of Travel: Laura's Entrepreneurial Journey to Create Authentic Adventures
Description
ππIn today's episode, Laura Ericson, shares her journey of entrepreneurship and what she has learned along the way π± Laura Ericson is a professional traveler, content creator, writer, and entrepreneur from Eau Claire, Wisconsin, and her work focuses on culturally immersive travel in off the beaten path destinations around the world such as Cuba, Morocco, and Colombia.
Laura creates travel experiences and group trips that have a positive impact and give back to misrepresented countries along the way.
Laura quit her 14-year career in higher education in 2021 so she could pursue her dreams and help other people get out there and see the world in a more authentic, intentional way.
Join us as we explore:
π Embracing Your Unique Path: Discover the art of embracing your unique entrepreneurial path. Learn how to put on those blinders, curate your business environment, and thrive authentically.π€οΈ The Power of Evolution:Hear about the importance of allowing your business to evolve. Laura shares her personal journey, highlighting how clarity on her mission has transformed her business over time.
π€ The Authenticity Advantage: Laura emphasize the power of authenticity. Sharing personal stories that create profound connections with your audience and customers.
π Word-of-Mouth Magic: Explore the magic of meaningful relationships and word-of-mouth referrals as your secret weapons for business growth.
π€ Nurturing Genuine Connections: Discover how building relationships can have a transformative impact on your business, just like Leslie advocates. Laura shares her journey in connecting with her audience on a personal level.
π Business Insights for All: Whether you're a seasoned business owner or just starting your entrepreneurial journey, this episode offers a goldmine of knowledge to guide you towards entrepreneurial success. Get ready to be inspired and informed.
Connect with Laura Ericson:
www.lauraericson.com
https://www.instagram.com/lolawhiskey/
https://www.facebook.com/thelauraericson
https://www.facebook.com/groups/lolalovestravel
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