What happens when a father-son duo takes on the challenge of revamping a struggling law firm? On today’s episode of Great Practice, Great Life, Carl and Brent Doré share their extraordinary journey of transforming the Doré Rothberg Law Firm into a thriving practice, along with the invaluable support of partner Lisa Rothberg, who was instrumental in stabilizing and growing the firm.

After a record-breaking year, momentum reversed and the firm hit a breaking point with cash-flow issues and weak processes. Instead of giving in, they embraced a series of bold, strategic changes. Their story is a masterclass in law firm growth strategies. You’ll hear how they moved operations to the cloud, revamped their onboarding process, and used a unique financial metric they call “DRL hours” to stabilize the firm’s finances.

These law firm growth strategies were truly tested when they made the ambitious decision to hire seven new attorneys in just six months. This move, backed by a powerful paralegal team, not only expanded their capacity but also boosted productivity and profitability across the board. Their philosophy is simple: revenue follows capacity. Invest in your people and processes, and the revenue will come.

Carl and Brent also share how they navigated the complexities of a family-run business and the challenge of succession planning. Their “shareholder pipeline” strategy creates a clear path for career progression, serving as a powerful tool for hiring and retention.

Their journey is a rich tapestry of lessons on firm culture, adaptability, and the power of personal and professional integration. It proves that with the right mindset, you can build a practice and a life you truly love.

We are thrilled to have Carl and Brent Doré as Game Changers at this year's Summit!
With transparency, humility, and a touch of humor, they’ll show how tough conversations, bold hiring decisions, and investing in the right infrastructure and people helped them turn chaos into clarity and scale for the future.

In this episode, you will hear:

• The Doré Rothberg Law Firm’s transformation journey focusing on strategic changes for success
• Innovative strategies for stabilizing cash flow and enhancing team dynamics, including transitioning operations to the cloud
• Importance of family dynamics and clear communication in succession planning and leadership transition within a family-run business
• Hiring strategy in 2022, expanding the team with seven new attorneys, and implementing unique compensation models
• Development of DRL hours as a key performance indicator to balance productivity across hourly, fixed, and contingency pricing models
• Challenges and successes of building a resilient and client-focused law firm, emphasizing work-life balance and ethical practices
• Insight into creative problem-solving as a core value and refining client intake processes to better align with long-term strategic goals 

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Supporting Resources:

• Carl Doré Jr.: www.dorelaw.com/our-team/carl-dore-jr
• Brent Doré: www.dorelaw.com/our-team/brent-dore
• Dore Rothberg Law, P.C.: www.dorelaw.com
• Lisa Rothberg: www.dorelaw.com/our-team/lisa-rothberg
• Law Firm Coaching: atticusadvantage.com/coaching
• My Great Life Focus: mygreatlifefocus.com
• The Summit: atticussummit.com discount code: DORE200 for $200 off
• Subscribe to the Atticus Newsletter: atticusadvantage.com/newsletter

If there’s a topic you would like us to cover on an upcoming episode, please email us at steve.riley@atticusadvantage.com.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.