Need More Clients? Here's How Top Gyms Scale to 300+
Description
The average big-group gym has 129 members—but some Two-Brain gyms are thriving with 300-700 clients.
Today on “Run a Profitable Gym,” Chris Cooper breaks down what the Top 10 gyms for client headcount are doing differently.
Coop explains how five critical systems allow these gyms to retain clients for over 24 months, deliver a consistently high-quality experience and attract new members month after month.
He also shares real insights from the leaders on how they reactivated former clients and found the perfect balance of class size and pricing to maximize value.
Key detail: These gyms don’t need 300+ members to be profitable; every single one would be way into the black with just 150. That's your first target: 150 high-value members who stay for two years or more. After you hit that, you'll have a world-class business and can scale up if you want to.
Tune in to hear how these elite gym owners grew their member counts with proven business fundamentals and mentorship—not gimmicks or discounts.
Links
Gym Owners United
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0:01 - Industry average client count
1:36 - Gyms with the most clients
2:46 - 5 things the Top 10 share
5:42 - Quotes from the leaders
11:25 - What the leaders don’t do
United States
