Need Motivation? Make a Price Pact - Nir&Far
This highly effective technique harnesses the power of “loss aversion” to help you reach your goals
Probably the only research paper I’ll ever call “delicious” is one called, “A Tale of Two Pizzas.”
In the study, researchers offered one group of people plain pizzas, plus the option to add ingredients for an additional charge. To a second group, they offered topping-loaded pizzas, with the chance to remove ingredients and pay less. Same thing, right?
You can read the NirAndFar blog post on: Need Motivation? Make a Price Pact https://www.nirandfar.com/price-pact/
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