Netflix's New Ad Metric: 190M Monthly Viewers
Update: 2025-11-05
Description
Netflix introduces a new metric to measure ad reach, reporting over one hundred ninety million monthly active viewers on its ad-supported plan. This change provides a clearer picture of ad viewership, as it counts individual viewers rather than accounts. The company expects ad revenue to more than double by 2025, with analysts projecting a significant increase in ad revenue.
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