Netflix's Potential HBO Acquisition: End of Premium Cable?
Update: 2025-12-06
Description
Premium cable televisions landscape is shifting, with Warner Brothers Discovery potentially acquiring Netflix. This could lead to HBOs integration into Netflix, marking the end of standalone premium cable. Showtimes fate serves as a precedent, with Paramount rebranding it as Paramount Plus With Showtime. Smaller channels like MGM Plus and Starz are prioritizing digital platforms over traditional linear offerings. HBO, under Warner Brothers Discovery, has already begun scaling back linear channels. If Netflix acquires Warner Brothers Discovery, its unlikely they would maintain any linear HBO channels, pushing remaining linear subscribers to the digital HBO Max platform. The era of premium cable seems to be drawing to a close, with HBOs primetime viewership declining and the shift to streaming undeniable.
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