Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner?

In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy.

What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts:

• Distribution at Scale: YouTube is one of the largest search engines. No subscription walls to watch videos, no friction, just immediate access to your target audience.
• SEO That Actually Works: Google prioritizes YouTube content in search results. Your videos don't just live on a platform; they become discoverable assets that drive long-term traffic.
• Where Your Audience Already Is: B2B buyers are actively searching YouTube for product demos, webinars, and technical content. You're meeting them where they're already looking for answers.
• Analytics That Drive Decisions: YouTube Creator Studio gives you granular data on watch time, traffic sources, and audience demographics. Use real insights to optimize your content strategy.
• Format Flexibility: Whether it's long-form thought leadership or bite-sized Shorts, YouTube supports the full spectrum of content formats your audience expects.

If you're planning your 2026 B2B Content Marketing strategy, this episode will help you make smarter platform decisions.

Thanks for listening to The 1% Insight!

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Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing