DiscoverMarketing School - Digital Marketing and Online Marketing TipsNew York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

Update: 2024-01-25
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In episode #2663, we discuss how the newspaper's acquisition of Wirecutter transformed the affiliate site, resulting in the generation of millions in revenue. Additionally, we explore how Stanley Cups experienced a growth from $73 million to $750 million in sales by targeting a new audience. The conversation delves into the importance of founder involvement and vision in scaling a business, citing examples such as Steve Jobs, Elon Musk, and Satya Nadella. Tune in for insights on audience expansion and the role of CEOs at different stages of a company's growth.


 


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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) 


 


TIME-STAMPED SHOW NOTES:




  • (00:00 ) Today’s topic: New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business


  • (01:58 ) New York Times' acquisition of Wirecutter and its success in affiliate marketing


  • (03:47 ) Stanley Cups' revenue growth by targeting a new audience


  • (05:03 ) Importance of founder involvement in business growth


  • (06:02 ) Different scenarios of CEO involvement in large corporations


  • (07:41 ) Success of Microsoft's CEO Satya Nadella


  • (08:57 ) Founder involvement in successful companies like Google, Amazon, and Nvidia


  • (09:35 ) Founder involvement in smaller businesses versus businesses at scale


  • (09:23 ) Founder involvement and vision important for small businesses


  • (10:07 ) Elon Musk's success with SpaceX and Tesla


  • (10:32 ) The Boring Company's lack of success


  • (10:55 ) Elon Musk's work ethic of 120 hours per week


  • (11:12 ) That’s it for today! Don’t forget to rate, review, and subscribe!


 


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New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business

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