New co-host, same chaos: Amazon Haul, Nike's DTC regrets, Perplexity AI Shopping, and more
Update: 2025-04-10
Description
Big changes on Growing Ecommerce! Chris Scharmueller joins Mike Ryan for a fresh, unscripted take on the latest in online retail. In this episode:
- Amazon vs. Temu: What Amazon’s “Haul” launch says about their playbook and profit risks
- Perplexity AI: Can it challenge Google by fusing search and shopping?
- Nike’s DTC misstep: When cutting out retail partners backfires
- Marketing strategy: Are you spending where influence occurs?
All that and more, plus a hot take or two. Hit play.
About smec (Smarter Ecommerce):
At smec - Smarter Ecommerce, we specialize in transforming business goals into optimized ad campaigns. With over 16 years of experience in Google & Microsoft Ads, our intelligent software and expert services help retailers achieve superior results.
We're committed to giving you the tools and insights needed to stay ahead in the ever-evolving world of digital advertising.
Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:
- smec - Smarter Ecommerce: https://www.smarter-ecommerce.com
- LinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbh
- Newsletter: https://smarter-ecommerce.com/en/newsletter/
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