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Nike's Comeback: Sports Focus and China Challenges

Nike's Comeback: Sports Focus and China Challenges

Update: 2025-10-01
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Nike's Comeback Plan: Are They Winning or Just Getting Started? Find out how CEO Elliott Hill is betting big on sportswear to revive the brand, with surprising revenue jumps and hot new running and basketball shoes. But challenges in China, tariff hikes, and a struggling digital business could delay the turnaround. Is Nike's focus on sports enough to outrun the competition, or is the finish line still years away?

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Nike's Comeback: Sports Focus and China Challenges

Nike's Comeback: Sports Focus and China Challenges