Nike's Leadership Overhaul: Streamlining for Success
Update: 2025-12-07
Description
Nikes CEO, Elliott Hill, is implementing a Win Now strategy, restructuring leadership to streamline decision-making and boost digital operations. Venkatesh Alagirisamy is promoted to COO, overseeing logistics, manufacturing, and technology. The Chief Technology Officer position is eliminated, and regional heads join the senior leadership team. The Chief Commercial Officer role is removed, with Global Sales and Nike Direct reporting to CFO Matt Friend. These changes aim to align marketplace strategy with broader priorities, despite a challenging stock performance. Analysts remain optimistic about Nikes inventory management and upcoming product pipeline.
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