Nike's Next Play: World Cup or Bust?

Nike's Next Play: World Cup or Bust?

Update: 2025-09-29
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Can Nike reclaim its crown? All eyes are on the sportswear giant as it unveils its latest results on September 29. With rising competition, tariff hikes, and a 5% sales dip, Nike's World Cup marketing strategy could be a game-changer. Will their bet on the World Cup and partnerships like the one with SKIMS be enough to outrun rivals and reignite growth in the $258 billion athletic market?

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Nike's Next Play: World Cup or Bust?

Nike's Next Play: World Cup or Bust?