Nike's Q4 Earnings: Flat Sales, Higher Profits, and a Turnaround Plan
Update: 2025-12-19
Description
Nikes Q4 earnings show mixed results: revenue met expectations but sales remained flat, while profit per share significantly exceeded predictions. Operating margin dropped, leading to a stock price dip. The company attributes these results to product line refreshes, new item introductions, and weaker sales in certain regions, particularly China. Nike plans to focus on new product innovation and efficiency improvements for future growth.
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