In this episode of the Superpro Podcast, Roland Ligtenberg interviews EJ from EJ's Appliance Repair. EJ shares his journey of starting his appliance repair business and the strategies he used to grow it rapidly. He emphasizes the importance of having a network of like-minded professionals and the value of using a comprehensive management system like Housecall Pro. EJ also discusses the power of customer reviews and the significance of handling one-star reviews effectively. He highlights the underrated feature of service plans and how they have helped him generate recurring revenue. EJ encourages business owners to embrace change and take big steps to achieve growth. EJ discusses his experience with selling in a non-slimy way and targeting middle to high-end clients who value peace of mind and a certain level of service. He praises Housecall Pro for the level of professionalism it has brought to his business and the progress he has seen in the software. EJ highlights the benefits of using Housecall Pro's expense cards and the time savings it provides. He also mentions the value of being a Super Pro and the credibility it brings. EJ emphasizes the various features of Housecall Pro that he finds valuable, such as the visual appeal of invoices, the user-friendly dashboard, and the ability to categorize jobs in the pipeline. He also mentions the benefits of online booking, financing options, and the marketing tools provided by Housecall Pro. EJ concludes by recommending the Appliance Alliance Group on Facebook and the resources provided by Service Alliance Group for small businesses.