Nostalgia, joy & authenticity: Inside the shopper’s mind with Kate Hardcastle
Update: 2025-08-28
Description
On this episode of The Talking Shop Podcast, we speak with consumer expert and author of The Science of Shopping, Kate Hardcastle. With a career spent decoding shopper behaviour, Kate shares what drew her to the psychology of retail and the lessons she’s learned along the way. We explore what truly engages customers, how nostalgia shapes perception. From authenticity to the power of joy, Kate offers sharp insights into what makes people buy – and the one shopper truth that never changes.
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