Nykaa's Marketing Strategy & its Beauti-ful Road to Success! | BYM Case Studies
Description
Nykaa is an Indian cosmetics company that offers wellness, skincare, and cosmetics goods. The Sanskrit term "Nayaka," which is the root of the English word "Nykaa," means "the one in the spotlight," and the brand has undoubtedly been in the spotlight from its inception. The company distributes more than 1,30,000 goods under 1500 different brand names, including its own Nykaa Beauty and other high-end cosmetics companies. The brand currently has more than 5 million active monthly users. Nykaa is also the market leader in the beauty sector thanks to its enormous consumer base. **what’s the reason behind the success story of Nykaa?** Nykaa is blooming and thriving in the beauty sector thanks to its effective marketing approach. Digital marketing is the cornerstone of Nykaa's marketing plan. Digital marketing is the main technique Nykaa uses to pitch its customers. The brand is pitching customers in tier 2, tier 3, and tier 4 cities in addition to its primary target market of tier 1 cities. In this Case Study, Let's examine Nykaa's marketing plan in greater detail to learn how it draws in its target audience. #Nykaa #BrewYourMarket #marketing #startups #unicorn #business
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