In this episode of the Only Healthcare Podcast, recorded live at the Nicholas Hall North America Conference, our panel explores how the FDA’s new Additional Conditions for Nonprescription Use (ACNU) rule could transform chronic disease management—particularly for diabetes—by empowering consumers and redefining self-care.

Hosts Randy Vogenberg, PhD, and Mary Alice Lawless are joined by Joe McGovern, Teresa DeSantis, and Bob Barron, experts in diabetes care, life sciences, and healthcare marketing. Together, they discuss how ACNU creates new opportunities for safer, more accessible, and affordable treatment options while enabling innovative digital care interventions that improve patient engagement and adherence.

Listeners will gain insight into how ACNU bridges clinical care, technology, and consumer empowerment—reshaping the future of nonprescription healthcare access..

Key Topics Discussed:

• Diabetes as a Public Health Crisis: With 38.4 million diagnosed Americans and 9 million undiagnosed, non-adherence continues to drive higher costs and poor outcomes.
• ACNU for Access and Adherence: How the FDA’s new rule opens the door for nonprescription treatment pathways—especially for chronic conditions like diabetes.
• Digital Care Innovation: Personalized tools that deliver education, reminders, and ongoing support to help patients stay on track.
• Retail and Employer Readiness: How retailers, marketers, and employers are preparing to implement ACNU to reduce costs and enhance consumer health outcomes.
• Measuring Success: Why adherence tracking and consumer empowerment will define the next era of self-care.

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Institute for Integrated Health (IIH): Health care benefits, insurance coverage regulations, and doing business in the healthcare industry can be complicated. At IIH, Dr. Randy Vogenberg and his team understand these unique challenges and provides strategic guidance customized to every client. To help overcome your unique challenges, IIH delivers education, planning and advisory on market trends, and U.S. health care market intelligence. The firm’s decades of proven success are due to strategic collaboration with associates from the business, clinical, and scientific communities. https://iih-online.com/.