Omar Ruiz, founder of Online Private Practice, shares his journey and insights into building an authentic and successful mental health business. He emphasizes the importance of reviews and authenticity in the industry. Omar discusses his work as an LMFT and his focus on helping couples struggling with infidelity. He also talks about his approach to content creation, including his YouTube channel and upcoming podcast. Omar provides valuable advice on using Facebook groups for connection and referrals. 

He reflects on his experience presenting at the Mental Health Marketing Conference and the long-term strategy of building a legacy in the field. The conversation covers topics such as the growth process and success, starting a private practice and learning from others, the importance of business education for therapists, the community and future opportunities, content consumption and learning, and Omar's path and market research.

Takeaways

• Success is a natural progression that requires showing up and doing the work consistently over time.


• When starting a private practice, it's important to study and learn from successful practitioners, but also find your own unique approach.


• Graduate school focuses on developing clinical skills, so therapists need to seek additional education and support for building a successful business.


• Being part of a community can provide valuable connections and opportunities for growth.


• Consuming content through videos, podcasts, and other mediums can be an efficient way to learn and stay updated in your field.


• Market research is essential for understanding what people want and need in order to create valuable content and services.

Chapters

00:00

Introduction and Background

03:22

The Value of Reviews and Authenticity

06:34

Omar's Professional Work and Online Private Practice

10:23

Approach to Content Creation

19:48

The Role of Facebook and Meta

23:28

Using Facebook Groups for Connection and Referrals

27:36

Feedback from Mental Health Marketing Conference

38:27

Long-Term Strategy and Imposter Syndrome

46:28

The Growth Process and Success

48:35

Starting a Private Practice and Learning from Others

50:28

The Importance of Business Education for Therapists

51:18

The Community and Future Opportunities

52:23

Content Consumption and Learning

56:40

Omar's Path and Market Research

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