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Summary
After almost a year away from the mic, Matt Flanagan returns with a new season of On the Ground — shorter, sharper episodes sharing what the BlueHub team are really seeing inside UK product-based businesses.

In this opener, Matt recaps a busy year: a new BlueHub HQ, a partner award at the Cin7 Summit in Denver, the Xero Roadshow, and dozens of conversations with manufacturers, wholesalers, distributors, and e-commerce teams.

One theme stands out everywhere: choice without clarity.
The ecosystem has exploded — Shopify, Xero, Cin7 Core, 3PLs, AI tools — all powerful, but increasingly overwhelming for businesses who don’t have clear requirements, ownership, or selection criteria.

Matt outlines the key pain points BlueHub are seeing on the ground and previews how future episodes will unpack each one in practical detail:
• Ecosystem overwhelm – more options, less clarity
• Poor preparation before change
• Misalignment after growth
• Post-go-live drift
• Ownership & educational gaps
• Integration and data fracture
• Vendor sprawl & lack of platform strategy

Listen in if you’re …
• Exploring new systems or integrations and unsure where to start
• Already live on Cin7 Core or Xero but not getting full value
• Feeling the weight of too many tools and too little direction

Next up:
Episode 2 – Preparing for Change: How to Get It Right Before You Start.

Upcoming webinar:
Join Matt Flanagan and the team for the BlueHub Cin7 Core New Features Review for 2025 – a 45-minute live session covering the latest updates, what they mean in practice, and how to make them work for you.
👉 Register here

Connect & Resources:
🔗 Follow Matt Flanagan on LinkedIn

🔗 Visit bluehub.co.uk
for insights and future sessions

Outro:
“Until next time — build systems that scale with you, not against you.”

Your host is Matt Flanagan.

Got a question for him reach out at enquiries@bluehub.co.uk