Have you ever wondered about the origin story of a company that initially focused on trash enclosures and outdoor storage solutions but evolved into a beacon of innovation and urban beautification?

In this latest episode of More Elephant Podcast, we are in conversation with Liz Picarazzi, Founder and CEO of CITIBIN, a company that designs, manufactures, and distributes trash enclosures and other outdoor storage solutions. Liz started CITIBIN because she couldn’t find a durable and attractive enclosure for her own trash.

Our conversation delves into her evolution as an entrepreneur, the pivotal role of customer insights in her product development journey, and CITIBIN's innovative solutions to unique challenges, such as space constraints in cities and package theft. 

Liz also shares her insights on the pivot from a knowledge worker to a creator and the value of adapting in business to maximize one’s strengths.

Talking Points in this Episode:

• Liz discusses the importance of listening to customers’ needs to build a business and create innovative solutions that solve real problems
• Liz discusses the versatility of CITIBIN's design foundation and how it has extended to a more pressing issue – package theft.
• How CITIBIN is addressing the existential rat problem in New York City. 
• and more.