Online, retail, wholesale? Baked by Melissa's best sales channel
Description
Scaling a business isn’t always sweet, but this baker turned-CEO has perfected the recipe.
This week on The Big Idea with Elizabeth Gore, Baked By Melissa CEO & Co-Founder Melissa Ben-Ishay joins the show to answer the question: How do I decide where to sell first - online, wholesale, or retail? Since it was founded in 2008, Baked By Melissa has sold over 500 million cupcakes online and in their 11 retail stores. Ben-Ishay shares her story of launching her bite-sized cupcake shop and offers top insight on how entrepreneurs can remain authentic while scaling their businesses to brick and mortars and beyond.
Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
Thoughts? Questions? Fan mail? Email us at yfpodcasts@yahooinc.com
Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.
United States
