Why do only 37 business books sell over 1,000 copies weekly?

Todd Sattersen returns with the brutal mathematics of book sales + what it actually takes to hit six figures.

Todd discusses the difference between frontlist + backlist success, why half of bestselling books are over five years old + how to spot well books versus pond books. 

We discuss evergreen topics versus fads + why distribution beats product every time. Plus, the terrifying data about weekly sales + why second editions extend book lifespan.

This is part 2 of our mini-series with Todd:

Catch up with part 1 - how Bard chooses their single annual author - below:

One Author, One Year, Million-Copy Results #1

Only 37 Business Books Sell 1,000+ Copies Weekly #2 - this episode

This Number Determines Book Success #3 – coming soon

Author Interview with Todd #4 – coming soon

And look for more episodes in the Your Biz Needs a Book series.

Books discussed in this episode:

How to Win Friends and Influence People - Dale Carnegie

The 7 Habits of Highly Effective People - Stephen Covey

Think and Grow Rich - Napoleon Hill

The Five Dysfunctions of a Team - Patrick Lencioni

Atomic Habits - James Clear

The Little Red Book of Selling - Jeffrey Gitomer

The ONE Thing - Gary Keller and Jay Papasan

Todd's Website: bardpress.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list