Join us as we dive into the world of PR and marketing optimization to boost sales for your small business. This video features highlights from Day 2 of Elite Business Live 2024, where industry leaders shared their expertise on effective PR and marketing strategies.

In this session, Arti Halai, a former TV presenter for ITV News and BBC turned entrepreneur and investor, Jacob Nomafo, Co-Founder of LucidMeme, Jason Graystone, serial entrepreneur and investor, Sophie Milliken, Founder and CEO of MOJA Group, and Stephanie Melodia, Founder of Bloom and Co-Founder of BOMBA, took the stage to discuss innovative marketing approaches and their implementation.

Key Learnings:

⭐️ Building an Effective PR Strategy: Discover the importance of positive PR in establishing trust and credibility for your business. Sophie Milliken emphasises setting realistic PR goals and focusing on long-term results rather than immediate coverage.

⭐️ Reverse Engineering in Marketing: Jacob Nomafo explains the concept of reverse engineering, where you envision your marketing message from the audience's perspective, considering factors like location, time of day, and context to create impactful campaigns.

⭐️ Brand Authenticity: Jason Graystone discusses the significance of staying true to your brand and mission. He warns against diluting your message to please everyone, advocating instead for connecting deeply with your target audience.

⭐️ Creative Marketing Approaches: Arti Halai highlights the need for creativity and imagination in marketing while maintaining relatability to your audience. She encourages businesses to spark conversations and engage their audience's imagination.

⭐️ Performance Marketing: Stephanie Melodia addresses the role of performance marketing within a holistic strategy. She compares it to a quick fix that should complement, not replace, your core marketing efforts. Don't miss out on these expert tips and actionable advice to elevate your business's PR and marketing efforts. Watch the full session to gain valuable insights and learn how to implement these strategies for your own success. #PRStrategy #MarketingTips #SmallBusiness #EliteBusinessLive #BusinessGrowth #BrandAuthenticity

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