Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate

Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough

Branded Design Tested: How simple changes in page elements aesthetics led to a 51% increase in subscriptions

Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desire

The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order

Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50%

Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%

Special Live Optimization Session (with Flint McGlaughlin): The top discoveries from 2014 (over 300 tests) applied to your pages

Maximizing Subscription Revenue: How 3 businesses increased their subscription revenue by discovering the optimal pricing strategy

Optimizing Subscription Paths: Recent research reveals a radical webpage redesign that produced a 173% lift in customer response

Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)

Leveraging Content to Generate Leads: 3 simple tactics one company used to achieve a 96% increase in leads

Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

Does Green Marketing Really Work? What a recent experiment uncovered about the true psychological impact of an eco-conscious marketing campaign

Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)

Marketing Multiple Products: How radical thinking about a multi-product offer led to a 70% increase in conversion

How to Achieve a 232% Lift: The repeatable methodology one company used to generate a significant lift

Lead Nurturing Tested: New research reveals how slight script tweaks increased response by 31%

The Most Effective Calls-to-Action: 5 principles discovered for increasing customer response

Radio Buttons vs. Dropdowns: How knowing the right way to collect customer information led to a 15% lift in orders