Organic traffic still works.

It’s not that I thought it didn’t, but in many ways, I think I had resigned myself to thinking it was so much harder than it used to be.

In some ways, it is harder, but in other ways, we have so many tools at our fingertips (AI) that there’s no reason you can’t test and try things much faster. You can get data in 90 days that will tell you what’s working.

Depending on how long you’ve been online (i.e., you’re not starting from scratch), you may get results much faster.

I’ve seen some pretty fun results in only a few weeks.

Let’s get into it.

After 16 years online, you would think I would have learned to “never say never”… but here I am, changing my tune.

Fortunately, I’m pretty transparent about these little lessons I go through and have no shame in sharing that I’ve changed my mind.

Ideally, when we know better, we do better, right?

Mind you, things change so quickly online (especially with AI now) that we better learn to be comfortable changing our minds and trying new things (once we have the fundamentals in place, anyway).

The best part of what I’m experiencing right now is that this is all happening because of ONE thing.

And I’m on a mission to help you figure out your ONE thing.

And no, this doesn’t mean you only have ‘one thing’ in your business (I’m speaking to all of you multi-passionate entrepreneurs who, bless you, can manage multiple offers, directions, or businesses).

I’m talking about starting with one core content idea that is part of your foundation.

For now, let’s call this “One to Many.”

Let me back up a bit and explain how this relates to organic traffic still works.

I won’t go too deep into my journey, as I’ve shared it multiple times on the podcast. You can get a snapshot of that on my About page.

Over the last 16 years, I spent the first 10 years as ‘The WordPress Chick,’ pivoted to my personal brand, started focusing on content marketing, launched a content planner (with a strategy, not a fill-in-the-blank), added email marketing and newsletters to the mix, and have come back to content marketing as my core focus.

My ‘complementary’ categories to content marketing are email & newsletters and using AI for content marketing.

Now, let’s talk a bit about social media.

Which I’ve always had a love/hate relationship with.

Because of the clarity I’ve gained with my ONE thing (for now, let’s call it Core Content), I’ve jumped back in full force and am happily gaining some traction and, thankfully, traffic.

I attribute the results I’m getting to a few things:

• Not starting from scratch


• Having a presence on most platforms (regardless of recent engagement)


• LOVING what I’m doing again

This isn’t to say you can’t start from scratch and get results because, of course, you can.

It just might take a little longer.

But here’s the thing: time is going to pass whether you do the work or not, so you may as well do it now.

And the work I’m referring to is creating, publishing, and promoting your content.

Which will always differentiate you from people who want to do things quickly and easily. Especially with AI…

I LOVE using AI in my business – but I also know what I’m doing, who I’m talking to, how I want to serve them, and what my business goals are.

I’m not under any illusion that AI can replace my voice.

What it can do is help me define, iterate, and dig deeper with ideas.

OK… let’s get back to the ONE thing and how I’ve used it to start getting some great results with organic traffic again.

My ONE Thing

For anyone who is listening to or reading this and is feeling resistance to the one thing (even though I stated that it doesn’t mean you only do one thing in your business), stay with me!

I used to have a massive resistance to this, too.

Here’s a perfect example.

There’s a book called “The ONE Thing:The Surprisingly Simple Truth About Extraordinary Results” by Gary Keller. Here’s how much I’ve resisted this whole concept.

I purchased this book… TEN YEARS ago, and I am finally reading it. 🤦‍♀️

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What the hell, Doyal?

All is well. This is probably a case of “when the student is ready, the teacher appears.”

And ya’ girl is ready.

This entire thing started when I was feeling frustrated on a Sunday when I was trying to plan my week. I went into more detail about this in a previous episode (you can listen here), but the TL;DR is that instead of trying to force myself to figure something out, I got up from my desk and did something else.

Later that afternoon, I felt inspired to write an email series.

Based on “Everything is Content.”

The hashtag I created six years ago when I started focusing more on writing and turning stories into email, content, and ultimately, sales.

This 5-part email series was sent Monday through Friday.

I didn’t overcomplicate things, make a big plan, create a mind map, or do any research.

I simply wrote one email a day out of inspiration and a desire to get back to something I loved.

Before I get into how this has all evolved, I also want to say that this doesn’t mean it’s the ONLY thing in your business that you <a href="https://kimdoya